What does the trial of QR codes by Tesco mean for the future of shopping? Tesco is currently testing a new replacement for traditional barcodes with square QR codes, which are expected to significantly enhance customer experience and improve food safety.
The QR codes will provide customers with access to vital product information, including dietary advice, allergens, and expiry dates. Major brands such as Unilever, Procter & Gamble, and L’Oréal are also participating in this trial, highlighting a broader shift in the retail industry towards more informative packaging.
Since the pilot began in April 2025, QR codes have been tested on a limited number of products, including lemons, limes, steaks, and sausages, across a small selection of Tesco stores. This initiative is part of a larger movement led by GS1, which aims for all UK retailers to adopt the new QR code system by 2027.
Isabela De Pedro from Tesco noted, “As well as improving the customer experience and unlocking new supply chain value, we are testing how QR codes can help Tesco with issues including traceability, compliance, sustainability and shelf-edge communication.” This indicates a comprehensive approach to addressing various challenges in the retail sector.
One of the key benefits of the QR codes is their potential to prevent the sale of out-of-date food by linking directly to expiry dates. Alarmingly, more than 51% of shoppers have previously purchased out-of-date food, underscoring the need for better information at the point of sale.
Camilla Young from GS1 UK emphasized the significant advantages for consumers, stating, “The potential for consumers is huge.” The introduction of QR codes is expected to streamline the shopping experience and enhance the overall value of the supply chain.
The QR code system is intended to replace traditional barcodes, which have been in use for over half a century. This shift reflects the evolving landscape of retail and the increasing demand for transparency in product information.
As the pilot progresses, the outcomes will be closely monitored, and further developments in the adoption of QR codes across the UK retail sector are anticipated. Details remain unconfirmed regarding the full rollout of this system and its impact on consumer behavior.
