Prior Expectations
When Meghan Markle and Prince Harry negotiated a $100 million deal with Netflix in 2020, expectations were high for their collaborative ventures. The partnership aimed to leverage Markle’s vision of elevating everyday moments through her lifestyle brand, As Ever, which includes products like jams, sprinkles, and wine.
Decisive Changes
However, on March 6, 2026, Netflix officially cut ties with As Ever. This decision followed the cancellation of Markle’s show, ‘With Love, Meghan,’ which did not proceed to a third season. Despite this setback, As Ever has reportedly achieved significant milestones, selling approximately 87 percent of its million-unit jam order and generating upwards of $36 million from the jam product alone.
Direct Effects
The split marks a pivotal moment for As Ever, which is now poised to operate independently. An As Ever spokesperson stated, “We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own.” This transition signifies a new chapter for Markle’s brand, allowing her to further develop its identity without the constraints of a partnership.
Expert Perspectives
Industry sources have noted that the decision to end the partnership was pragmatic, with one stating, “It did not make sense to continue the partnership.” Netflix acknowledged Markle’s contributions, with a spokesperson remarking, “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life.” This sentiment reflects the positive impact of the collaboration, despite its conclusion.
As the brand moves forward, it remains to be seen how it will evolve independently. Markle’s commitment to growing As Ever appears steadfast, with plans to take the brand into its next chapter. As ever, the future holds potential for further growth and innovation in the lifestyle sector.
