Audi has announced the A2 e-tron at its Annual Media Conference, marking a significant step in the brand’s electric vehicle strategy. The A2 e-tron is designed to cater to a broad international customer base that values everyday usability, sustainability, high efficiency, and digital connectivity.
Production of the A2 e-tron will take place in Ingolstadt, Germany, and it is expected to be priced under £30,000. This new model will serve as an indirect replacement for the soon-to-be-discontinued A1 and Q2, further expanding Audi’s electric vehicle lineup.
Based on the Volkswagen Group’s MEB EV platform, the A2 e-tron represents a revival of the original Audi A2, which was produced from 1999 until 2005. The original model was known for pioneering efficiency and urban mobility, and the new A2 e-tron aims to continue that legacy.
The silhouette of the A2 e-tron has been revealed in a design sketch, showcasing its efficient, compact, and confident design. Gernot Döllner, a key figure in Audi’s development, stated, “We’ve listened. Our customers want electric mobility that impresses in everyday life. The A2 e-tron is our promise to deliver exactly that – efficient, compact, and confident. We’re making entry into the electric Audi world easier and more relevant than ever.”
The A2 e-tron is crucial for Audi’s brand strategy and for the German automotive industry. Döllner emphasized, “The A2 e-tron is crucial for our brand and also for our German home. With the production of an additional fully electric model family in Ingolstadt, we are securing jobs and delivering electric mobility ‘made in Germany’.”
As part of a broader strategy, the A2 e-tron aims to make Audi’s EV lineup accessible to a wider market. The model is set to celebrate its world premiere in the fall of 2023, with expectations high for its reception among consumers.
Details remain unconfirmed, but the anticipation surrounding the A2 e-tron suggests it could play a significant role in shaping the future of Audi’s electric offerings.
