Betway Partners with Formula 1
Betway has announced a significant partnership with Formula 1, becoming the first official betting operator in the sport’s history. This multi-year agreement, set to begin at the start of the 2026 season, will allow fans to engage with the races in new ways.
The partnership will enable fans to place in-play bets on various aspects of the races, including driver and team strategies, safety car occurrences, pit windows, and on-track battles. This innovative approach aims to enhance the viewing experience for fans during race weekends.
Neal Menashe, CEO of Super Group, expressed enthusiasm about the deal, stating, “We are thrilled to sign our Betway sportsbook brand to the first deal of its kind in Formula 1.” This partnership is expected to build on the existing role of ALT Sports Data as the official betting data supplier for the sport.
The 2026 Formula 1 season will kick off with the Australian Grand Prix and will consist of 24 races, culminating in the final race in Abu Dhabi. This extensive schedule provides numerous opportunities for fan engagement through the new betting options.
Jonny Haworth, director of commercial partnerships for Formula 1, noted the evolving nature of fan engagement, saying, “Sports betting is now a natural extension of how many modern fans engage with live events.” He further emphasized that this partnership takes Formula 1 into a new cutting-edge dimension, enhancing excitement for fans.
The deal spans multiple regions, including Europe, the Middle East, Africa, Canada, and Mexico, marking a significant expansion in the F1 betting market. As the first of its kind, this partnership is poised to set a precedent for future collaborations between sports and betting operators.
In the wake of this announcement, Super Group shares experienced a notable increase, rising by 4.90% to close at $11.57 in New York. This reflects investor confidence in the potential impact of the partnership on both Betway and Formula 1.
As the 2026 season approaches, fans and stakeholders alike are eager to see how this partnership will unfold and what new betting opportunities will be available during the races.
Details remain unconfirmed regarding specific betting markets and features that will be introduced as part of this partnership.
