What the data shows
How do visits to zoos affect our mood and connection to nature? Chester Zoo aims to answer this question through a global research project that investigates the impact of zoo visits on visitors’ wellbeing. The study, designed by Bridget Johnson, a conservation scientist at Chester Zoo and a PhD candidate at Nottingham Trent University, seeks to compare how people feel before and after their visit to the zoo.
The research is already underway in several countries, including the UK, Denmark, Finland, and the Netherlands. Participants in the study will have the opportunity to enter a draw to win an animal adoption as a thank you for their contributions, making it an engaging experience for those involved. Johnson emphasizes the significance of this research, stating, “The people who take part are helping us understand what role zoos play in people’s connection to nature and their own wellbeing.” This initiative could provide valuable evidence about the importance of zoos for public wellbeing and conservation efforts.
In addition to the research project, Chester Zoo offers various wellbeing-focused activities, including guided ‘wild walks’ and community programs. These initiatives aim to enhance visitors’ experiences and foster a deeper connection with nature. The Covid pandemic has underscored the importance of such connections, revealing a lack of political acknowledgment regarding the role of zoos in conservation and public health.
However, the challenges facing zoos extend beyond visitor engagement. A group of nearly 100 U.K. zoos is advocating for changes in how weather forecasts are presented online. Research indicates that unfavorable weather forecasts can reduce visitor numbers by as much as 30%. Some attractions have reported losses exceeding $200,000 due to low attendance on days forecasted to have rain. Ben Supple, a representative from the group, notes, “Many people decide how they will spend their day based on the weather and a quick glance at their phone.” This highlights the significant impact that weather perceptions can have on zoo attendance.
Michael Golding, another advocate, points out, “There is a clear link between the weather and people visiting zoos, wildlife parks, and other outdoor attractions.” The group has reached out to the Met Office, requesting a roundtable discussion to explore better presentation of weather data. The goal is to improve how weather information is conveyed to help increase visitor attendance at zoos, which is crucial for their financial sustainability.
As Chester Zoo continues its research and advocacy efforts, the outcomes remain to be seen. The findings from the wellbeing study could shape future zoo practices and inform policies that recognize the vital role of zoos in conservation and public health. The ongoing dialogue about weather forecast presentation may also influence how zoos manage visitor expectations and attendance.
In summary, Chester Zoo’s research project not only aims to enhance understanding of the relationship between zoo visits and wellbeing but also highlights the broader challenges that zoos face in attracting visitors. As the study progresses, it will be important to monitor its impact on both visitor experiences and the operational strategies of zoos across the UK and beyond.
