The Competition and Markets Authority (CMA) has concluded its investigation into veterinary services for household pets in the UK, introducing a series of legally binding reforms aimed at enhancing transparency and affordability for pet owners.
Key measures include the establishment of price lists, caps on written prescription fees, and the creation of a price comparison website. Specifically, the cap for the first written prescription is set at £21, while additional prescriptions will be capped at £12.50.
Currently, less than 40% of veterinary practices display their prices online, making it difficult for pet owners to make informed choices. Under the new regulations, practices must provide a written estimate for any treatment expected to cost £500 or more.
Over 70% of pet owners purchase long-term medication from their veterinary practice, yet many are unaware they can request a written prescription to potentially save money. The CMA’s reforms mandate that pet owners be informed of this option.
Additionally, out-of-hours veterinary service providers will be prohibited from imposing unreasonably long notice periods, and practices are required to implement a transparent, accessible in-house complaints process.
The CMA has also expressed support for reforms to the Veterinary Services Act, which would hold veterinary businesses accountable for their practices. Martin Coleman, Chair of the independent Inquiry Group, stated, “This is the most extensive review of veterinary services in a generation, and today’s reforms will make a real difference to the millions of pet owners who want the best for their pets but struggle to find the practice, treatment and price that meets their needs.”
Dr. Rob Williams, President of the British Veterinary Association, welcomed the CMA’s decision, noting that it addresses concerns about transparency and information, allowing clients to make more informed choices.
Emma Reynolds, Secretary of State for Environment, Food and Rural Affairs, emphasized the government’s commitment to helping families save money on veterinary services through improved pricing transparency.
The CMA’s remedies are expected to be implemented within three to twelve months after the Orders are made, with the Royal College of Veterinary Surgeons (RCVS) tasked with monitoring compliance among veterinary businesses and practitioners.
Details remain unconfirmed regarding the estimated initial setup costs of £150 to £250 per practice and ongoing costs of £450 to £550 for RCVS compliance.
