Denby Pottery, one of Britain’s most beloved and enduring pottery brands, has called in administrators, putting its 217-year history at risk and threatening the loss of almost 600 jobs. The appointment of administrators from FRP Advisory on March 31, 2026, marks a significant turning point for the company, which has struggled with surging costs of gas, higher labour expenses, tighter financial markets, and softening consumer demand.
Established in 1809, Denby has long been recognized for its quality craftsmanship and has garnered a loyal following both in the UK and internationally. However, the company faced a steep decline in its financial performance, with recent accounts indicating a 17% drop in sales to £18.6 million and a fall in pre-tax profits from £460,000 to just £86,000.
Denby was previously rescued from administration in 2009 by Hilco, but despite its enduring global appeal and positive recent momentum, the company has been unable to secure investment partners to sustain its operations. The GMB union, which represents Denby’s workers, has voiced concerns regarding the impact of government inaction on the community and the workforce.
In response to the crisis, a #SaveDenby campaign has been launched to encourage purchases and lobby for government support, highlighting the urgent need for intervention to preserve the brand and its jobs. Denby’s international subsidiaries in Korea, the US, and China are not currently in administration, which may provide some hope for the brand’s future.
As Denby navigates this challenging period, the uncertainty surrounding its future remains palpable. The company’s rich heritage and the loyalty of its customer base may play a crucial role in determining its next steps. Details remain unconfirmed regarding potential outcomes or further developments in the situation.
