Key moments
UEFA has announced a significant development regarding ticket pricing for Euro 2028, set to take place across England, Scotland, Wales, and the Republic of Ireland. The governing body of European football revealed that it will broadly freeze ticket prices, aiming to make the tournament more accessible to fans.
As part of this initiative, UEFA has allocated 40% of tickets to two affordable categories labeled ‘Fans First’. This decision comes in response to the rising costs associated with attending major sporting events, as evidenced by the pricing of tickets for previous tournaments.
For context, the cheapest group stage tickets for Euro 2024 were priced at 30 euros (£26) and 60 euros (£52). UEFA aims to ensure that ticket prices for Euro 2028 remain below £30 and £60 respectively, making it more feasible for fans to attend multiple matches.
Approximately three million tickets will be available for Euro 2028, with half of these tickets designated for the ‘Fans First’ categories. This allocation is expected to provide a significant number of affordable options for supporters, allowing them to experience the tournament without financial strain.
In comparison, FIFA’s cheapest group-stage tickets for the upcoming 2026 World Cup were originally priced at $220 (£167), highlighting the stark difference in pricing strategies between the two organizations. Fans could potentially see all three group games at Euro 2028 for the price of one category three World Cup ticket, further emphasizing UEFA’s commitment to affordability.
Both Northern Ireland and the Republic of Ireland are focusing on Euro 2028 after failing to qualify for the upcoming World Cup. Felix Healy expressed optimism, stating, “Northern Ireland’s young guns can come of age and fire at Euro 2028.” Heimir Hallgrímsson echoed this sentiment, noting, “Where we are now is in a much better place than when we started,” and added, “We always need a lift from the fans, no matter what.”
As the tournament approaches, the next two years promise plenty of drama, growth, and, perhaps, redemption for both teams eager to write a new chapter in their footballing history. Details remain unconfirmed regarding the exact dates and venues for the matches, but the focus on fan accessibility is a clear priority for UEFA.
