The numbers
Jessi Pierce, a 37-year-old sports journalist who covered the Minnesota Wild for NHL.com, and her three children tragically lost their lives in a house fire in White Bear Lake, Minnesota, early on March 22, 2026. The fire department responded to a 911 call just before 5:30 AM, but by the time they arrived, the situation was dire.
Neighbors reported seeing flames shooting through the roof of the home, prompting them to call for help. Despite the rapid response from the White Bear Lake Fire Department, the fire claimed the lives of Pierce and her children, whose identities were confirmed the following day. A deceased dog was also found at the scene, adding to the tragedy of the incident.
Pierce was not only a dedicated journalist but also a beloved figure in the local hockey community. She co-hosted The Bardown Beauties podcast and was known for her upbeat personality and passion for covering hockey throughout Minnesota. Michael Russo, a fellow journalist, remarked, “Jessi simply loved covering the Wild and hockey throughout Minnesota and had a way of brightening everyone’s day with her upbeat, bubbly personality.”
The Minnesota Wild organization expressed their condolences, stating, “Jessi was a kind, compassionate person that cared deeply about her family and those around her.” The entire National Hockey League family also extended their sympathies, saying, “The entire National Hockey League family sends our prayers and deepest condolences to the Pierce family on the passing of Jessi Pierce and her three young children.”
As the community mourns the loss of Pierce and her children, the cause of the fire remains under investigation. Fire Chief Greg Peterson expressed the community’s sorrow, stating, “Our hearts ache for those involved in this tragedy.” Details remain unconfirmed regarding the circumstances that led to the fire.
This incident has shocked the local community, known for its strong ties to hockey, often referred to as the “State of Hockey.” The loss of a prominent figure like Jessi Pierce, who contributed significantly to the sports journalism landscape, has left a void that will be felt deeply.
As investigations continue, many are left wondering how such a tragic event could occur. The community is coming together to support the family and honor the memory of Jessi Pierce and her children, who will be remembered for their vibrant lives and the joy they brought to those around them.
