KFC UK & Ireland has recently introduced a quirky new product, the Pickle Puffer, a jacket designed to hold real sliced pickles and pickle juice. This launch coincides with the company’s Pickle Menu, which is available nationwide from March 23 to April 19, 2026.
The Pickle Menu features several items, including the Pickle Burger, Pickle Loaded Fries, Frickles, and Pickle Pepsi Max. Prices for these items range from £2.39 for the Pickle Pepsi Max to £12.99 for the Pickle Mania Meal, with the Pickle Burger priced at £6.99.
This initiative comes as the UK experiences a surge in popularity for pickles, with the hashtag #pickles amassing billions of views on TikTok. James Channon from KFC noted, “The UK is currently in the grip of full-size pickle-mania, and on TikTok #pickles has racked up billions of views.”
The Pickle Puffer jacket, which includes a built-in straw for sipping pickle juice, was inspired by a viral AI-generated joke, reflecting the playful nature of the current food trend.
KFC’s Pickle Menu items are priced as follows: the Pickle Meal at £8.99, the Pickle Box Meal at £10.99, Frickles at £2.49, and Pickle Loaded Fries at £3.99. These offerings are part of KFC’s broader strategy to engage customers with unique and trending food experiences.
Founded in 1952 by Colonel Harland Sanders in Utah, KFC has grown to operate over 900 restaurants across the UK and Ireland, employing around 27,000 people. The company has also invested over £6 million in grants to youth-focused organizations across the UK.
Channon added, “With the Pickle Puffer, we’ve taken that trend one step further – it’s a bit unhinged, but that’s the point!” This statement underscores KFC’s commitment to embracing and amplifying current food trends.
As the Pickle Mania trend continues to capture public interest, KFC’s innovative offerings are likely to attract both pickle enthusiasts and curious customers alike.
