Schiaparelli, the iconic fashion house founded by Elsa Schiaparelli in 1927, has recently made headlines with its innovative designs and continued influence in the fashion industry. Under the creative direction of Daniel Roseberry since 2019, the brand has revitalized its legacy, showcasing a blend of surrealism and modern aesthetics.
The brand is known for its striking designs, including the famous skeleton dress created in collaboration with Salvador Dalí in 1938. This piece exemplifies Schiaparelli’s pioneering spirit in introducing themed collections and artistic collaborations, which have become a hallmark of the brand.
After being dormant for 60 years, Schiaparelli was relaunched in 2014, marking a significant return to the fashion scene. The brand’s resurgence has been met with enthusiasm, as it is now among the top-five-selling brands at Harrods in London, reflecting its growing popularity and relevance.
In 2024, Schiaparelli debuted a new hero bag called the Soufflé, further expanding its product line and appealing to contemporary consumers. This move aligns with Roseberry’s vision to create pieces that feel both timeless and modern.
Notable figures in the fashion world have praised Roseberry’s work, with Simon Longland stating, “Daniel is doing what very few creative directors manage: he’s created a vocabulary that feels both ancestral and absolutely of now.” This sentiment underscores the brand’s ability to blend its rich history with current trends.
Schiaparelli’s designs have attracted attention from celebrities, including Bella Hadid, who made a statement at Cannes in 2021 by wearing a gilded brass breastplate. Such high-profile endorsements have helped solidify the brand’s status in contemporary fashion.
The Schiaparelli building, located at 21 Place Vendôme in Paris, serves as a testament to the brand’s storied past and its ongoing influence in the fashion capital. The recent Schiaparelli exhibition at the V&A is considered one of fashion’s most important shows of the year, further highlighting the brand’s significance.
Elsa Schiaparelli’s favorite color, shocking pink, remains a defining element of the brand, symbolizing its bold approach to design. The incorporation of surrealist elements and visual puns continues to captivate audiences, maintaining the brand’s unique identity.
As Schiaparelli continues to evolve, the fashion community watches closely for further innovations and collaborations that may emerge under Roseberry’s leadership. The legacy of Elsa Schiaparelli lives on, inspiring new generations of designers and fashion enthusiasts alike.
