Reaction from the field
The St George’s Day parade in Romford, a cherished community event, was at risk of cancellation due to the requirement for a formal traffic management plan that would cost £9,000. This potential setback was a significant concern for local residents and Scout groups involved in the parade.
Local businessman Dean Floyd, CEO of Chigwell Construction, stepped in to cover the costs, allowing the parade to proceed as planned. Floyd expressed his discontent with the initial decision to cut funding for the event, stating, “I was disgusted by what I described as a poor decision to cut funding for an event that involves children and Scout groups.” His donation was framed as part of his company’s commitment to social value and community support.
The need for a traffic management plan arose after local authorities mandated that such measures be in place for public events. Councillor Michael White celebrated the successful fundraising efforts that ensured the parade could go ahead, highlighting the importance of community involvement in local events.
Floyd’s contribution was made after local leaders argued that the cost was prohibitive for Scout groups, who often rely on community support for funding. He noted, “Yes, £9,000 is a lot of money, but in the scheme of local authority, the Metropolitan Police, it’s not a lot of money. We’re talking about children here, this is a Scout’s march.” His remarks underscored the need for a more supportive approach to community events.
Local politicians, including Andrew Rosindell, expressed relief that the parade would proceed following Floyd’s donation. Rosindell criticized the council’s decision to require paid traffic management, calling it unnecessary and indicative of a broader debate about policing and event responsibilities. He emphasized the need for a more balanced approach to event management that considers the community’s needs.
The St George’s Day parade has a long tradition in the community, serving as a celebration of local culture and heritage. The successful fundraising effort not only ensured the parade’s continuation but also highlighted the importance of community engagement and support for local events.
Looking ahead, local leaders will continue discussions aimed at finding a sustainable solution for future events, ensuring that the community can celebrate its traditions without financial barriers. Details remain unconfirmed regarding the specific measures that will be implemented to support future parades and events.














