This recall affects 290g packs with use-by dates from May 1 to May 5, 2026. Normally, these fishcakes retail for approximately £3.50 each. Point of sale notices are displayed across all Asda stores to inform customers about the situation.

Asda advises customers not to consume the affected fishcakes. The company stated, “If you have purchased Exceptional by ASDA Beer Battered Fishcakes with the above use by dates (no other use by dates are affected), please bring it back to your nearest store, where you will be given a full refund. You do not need your receipt.”

This recall follows heightened scrutiny of Asda’s product safety record after a separate incident involving children’s toys. Experts emphasize that such recalls are critical for consumer protection and maintaining trust in food safety.

Asda’s customer relations team can be contacted at 0330 053 0111 for more information regarding the recall. Consumers should remain vigilant about product recalls as they reflect broader issues in food safety standards.

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