The Jess Wright podcast has faced significant backlash following comments made by its hosts regarding thong bikinis. Jess Wright, along with her mother Carol Wright and sister Natalya Wright, issued public apologies after their remarks were deemed “degrading and disrespectful” by social media users.

During the controversial episode, Jess revealed that her husband, Will Kemp, “hates” thong bikinis, stating, “I cannot understand how she thinks that’s attractive. Put it away and leave something to the imagination. Who wants to see up their butts?” Similarly, Carol mentioned that her husband, Mark Wright Sr., finds thong bikinis “unsexy.” These comments sparked outrage online, leading to a swift response from the hosts.

In a statement addressing the backlash, Jess said, “In response to comments we made on our podcast. We’ve listened, we hear you and we want to say sorry.” She further acknowledged, “Our judgement was wrong and we take full accountability and will do better moving forward.” The podcast episode, which launched in November 2025, has since seen the clip discussing thong bikinis deleted from Instagram but continues to circulate on TikTok.

Critics have pointed out the hypocrisy of the comments, highlighting Jess’s past use of thong bikinis during her time on the reality show The Only Way Is Essex (TOWIE), where she gained fame from 2010 to 2016. Jess, now 40, married Will Kemp in 2021, and they welcomed their son, Presley, in 2022.

Meanwhile, Dani Imbert, a fellow influencer, responded to the controversy by posting a TikTok video of herself wearing a thong bikini, further fueling the discussion surrounding body positivity and personal choice.

As the situation develops, observers are keen to see how the Wright family will navigate the fallout from this incident and whether further actions will be taken to address the concerns raised by their audience. Details remain unconfirmed.

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