Patrick Dempsey’s dual role as an actor and professional race car driver makes him a unique ambassador for TAG Heuer’s new eyewear collection, launched on May 2, 2026 at the Miami International Autodrome.
Dempsey spoke with Max Verstappen before the sprint race during the Formula One Miami Grand Prix. This event marked a significant moment for both Dempsey and TAG Heuer, showcasing their commitment to motorsport.
The new eyewear collection features three distinct lines:
- The ‘Jack Heuer’ line, which includes ultra-light Japanese titanium frames and chromafade lenses.
- The Mini Vingt-Sept collection, designed with bio-nylon temples that replicate the sound of sports car doors.
- The Shield Pro line, engineered for high-intensity activities such as cycling and running.
Dempsey has a history in racing, having placed second in his category at the 2015 Le Mans. His experience on the track adds credibility to his role as an ambassador for luxury eyewear.
TAG Heuer emphasized their focus on performance with the slogan “Designed to Win.” This aligns with Dempsey’s racing achievements and his ongoing presence in both film and motorsport.
Jack Heuer, a pivotal figure in establishing TAG Heuer’s presence in Formula One during the 1970s, continues to influence the brand’s identity today. His legacy enhances the significance of this collaboration.
This partnership not only highlights Dempsey’s versatility but also reinforces TAG Heuer’s dedication to connecting luxury eyewear with high-performance racing. The campaign will feature Dempsey recreating a classic image holding a chronograph, further bridging his two worlds.
The Miami Grand Prix serves as an ideal backdrop for this launch, merging glamour with speed. As luxury brands increasingly seek authentic ambassadors, Dempsey stands out in this dual capacity.
