Aldi’s shift to exclusively British-grown blackberries marks a significant change in its sourcing strategy, focusing on improved flavor and local partnerships. The supermarket plans to introduce these berries starting on May 21, 2026, with an initial rollout in selected stores earlier that month.
Previously, Aldi sourced blackberries from multiple countries including Kenya, Guatemala, and Mexico. This new approach aims to enhance the fresh produce quality by focusing on UK-grown fruit. Aldi expects blackberry sales to increase by 20% this season.
Aldi sold over 228 tonnes of blackberries last year, equivalent to 1.5 million punnets. The company believes that sourcing locally will improve taste and reduce transportation impacts.
Key facts:
- Aldi will sell 100% British-grown blackberries.
- The rollout begins in selected stores in early May 2026.
- Taste-testing will occur throughout the season for consistent flavor.
Julie Ashfield, an Aldi representative, stated, “We expect our blackberries to taste better than ever this season.” James Crook added, “Exceptional flavour is the result of years of dedicated natural breeding and selecting only the finest blackberry varieties.”
Aldi aims to secure at least 50% of its domestic produce through long-term partnerships by the end of 2027. This commitment reflects a growing trend among retailers to focus on local sourcing for enhanced quality and sustainability.
The shift aligns with consumer demand for fresher options and supports local farmers. As Aldi transitions its supply chain, it hopes to strengthen relationships within the UK agricultural sector.
